Turning “What If?” Into “That Works.”
Since 2001.
With 25+ years in advertising, I’ve seen the industry evolve from the early web to today’s algorithm and AI-driven world. Along the way, I’ve helped brands find their voice, made AI my BFF, turned big ideas into campaigns, won a ton of pitches, and created work that actually connects with people. After a quarter century in the game, I’m still curious, still creative, and still chasing that perfect idea that makes everyone in the room say, “Yes, that’s the one.” 🎯
Have a look at what I’ve done and where I’ve been. See my résumé.
I’ve got experience and people seem to find me kinda interesting
Wow, looks like I’ve been around the block a few times. I’ve seen and done so much, and I’ve learned a lot along the way. And heck, I’m still learning new things.
I’ve worked with big agencies, small agencies, in-house teams, and even some mom-and-pop shops. Heck, I’ve even been on both sides of a pitch.
All of these experiences have shaped the crazy creative I am today. Oh, and let me tell ya, I’ve got stories!
Highly regulated spaces, that’s my happy place
I’ve spent a big part of my career in highly regulated worlds like pharma and financial services, and I genuinely enjoy it. Some people see walls. I see a brief with very strong opinions and a strict editor.
The constraints don’t kill ideas, they make them smarter and more intentional. I’m comfortable navigating legal, medical, and compliance reviews without losing momentum or the soul of the work. It’s less about “what can’t we say” and more about “how do we say this so people actually care… and it still gets approved on the first pass” (a true unicorn moment).
There’s also something weirdly satisfying about turning dense safety language into something readable. It’s basically creative Sudoku, but with lawyers.
At this point, I don’t just survive regulated environments. I thrive in them. They’ve made me sharper, more strategic, and very good at making work that performs, passes review, and still feels human.