EA Games Email Campaigns

When EA Games creates their video games, there’s always drama, action, and awesomeness. So why don’t they do the same with their email campaigns? Before my team and I worked on this project, EA’s emails were flat, lots of white space and, most of all, boring. We decided to bring what makes the games so cool into these communications. Here is a small sample of the many emails we created for them. The result: a 62% increase in open rate.

My role: Associate Creative Director/Art Lead.