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NIKE
Nike wanted to make their hiring experience feel as engaging as their retail experience. Their recruitment ads were often boring and text-heavy. Our solution: a shoe that challenged users with a multiple-choice game, posters as bold as their products, and a website that mirrored their retail aesthetic.
My Role: Art Director
web site
phone app
Talking shoe
Set at the front of a Nike retail store
Website home page
in store poster
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